All of the following show how data mining has uses in marketing except:
A)Customer Retention
B)Customer Requirements
C)Customer Abandonment
D)Market Basket Analysis

Question

Quizplus · Accepted Answer

Customer requirements are typically gathered through market research and surveys, rather than data mining. Data mining is used more for analyzing customer behavior and patterns to inform marketing strategies, such as predicting customer churn or identifying cross-selling opportunities.

All of the Following Show How Data Mining Has Uses