A researcher does a study for a new Super Target store.The client wants to know which of five cities should be selected,and a specific location within the city of choice.The researcher investigates several sources of secondary data and finds the following:
City Population Growth Growth in Retail Sales
Metropolis 5% 14%
Smallville 7% 13%
Gotham City 4% 8%
The Big Apple 2% 4%
The Big Easy 10% 17%
The researcher,based on the information at hand,recommends The Big Easy,and asks to be paid.Why should the client not pay the researcher?
A)the information not collected in a timely manner
B)not enough information provided
C)how the information was collected
D)what information was collected
E)none of the above

Question

Quizplus · Accepted Answer

The researcher only gathered secondary data and did not conduct any primary research to determine factors such as competition, accessibility, and demographic trends in the specific locations in each city. Without this additional information, it is not possible to make a fully informed decision on the best location for the Super Target store. Therefore, the client should not pay the researcher.

A Researcher Does a Study for a New Super Target