The Board met and agreed to some changes in operating procedures and performance benchmarks.This new policy must now be communicated to their subordinates and disseminated throughout the company.What kind of communication is involved when information flows from those higher up in an organization to those of lower rank?
A) downward
B) upward
C) horizontal
D) outward

Question

Quizplus · Accepted Answer

In this scenario, information is flowing from those higher up in the organization (the Board) to those of lower rank (subordinates throughout the company). This type of communication is known as downward communication.

The Board Met and Agreed to Some Changes in Operating