A(n)________ system is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service.
A)business process reengineering
B)customer relationship management
C)enterprise resource planning
D)customer lifecycle management

Question

Quizplus · Accepted Answer

A customer relationship management (CRM) system is specifically designed to manage and improve customer interactions throughout the entire customer lifecycle. This includes lead generation, sales, marketing, and customer service. A CRM system typically includes a suite of applications, a database, and inherent processes for managing these interactions. Business process reengineering is a methodology for improving business processes, while enterprise resource planning is a software system for managing an organization's operational processes. Customer lifecycle management is a broader concept that encompasses many different systems and processes, including CRM. However, CRM is the most specific and accurate choice for the given description.

A(n)________ System Is a Suite of Applications, a Database, and a Set