Which of the following statements is true about social CRM?
A)Customers likely to generate the most business get the most attention from the organization.
B)All the customer relationship processes in social CRM are structured and controlled.
C)Each customer crafts his or her own relationship with the company.
D)Though relationships emerge from joint activity, companies control the customers.

Question

Quizplus · Accepted Answer

Social CRM allows customers to shape their own relationship with the company, based on their individual needs and preferences. This is achieved through personalized communication and engagement strategies, rather than a one-size-fits-all approach. The focus is on building long-term relationships with customers, not just generating immediate business.

Which of the Following Statements Is True About Social CRM