eBay partnered with Nielsen Co.to poll users about ads on eBay.Nielsen then packaged the information for advertisers.This was a response to advertiser complaints about the effectiveness of ads on the Internet.Verifying ad effectiveness of other companies before buying ad space on eBay is a ____ control for the businesses.
A) screening
B) preliminary
C) concurrent
D) postaction
E) feedback

Question

Quizplus · Accepted Answer

Preliminary control involves measures taken before a work activity begins to ensure that plans are executed properly. In this case, verifying ad effectiveness before purchasing ad space is a form of preliminary control to ensure that the advertising will be effective and meet the advertisers' needs.

EBay Partnered with Nielsen Co