Which of the following is the least intense level of international business strategy?
A) Importing/exporting strategy
B) Joint venture
C) Licensing strategy
D) Direct investment
E) Global sourcing

Question

Quizplus · Accepted Answer

Importing/exporting strategy involves the least commitment and risk, as it only involves buying and selling goods across international borders. Joint venture, licensing strategy, direct investment, and global sourcing all involve greater levels of investment and commitment, and therefore are more intense levels of international business strategy.

Which of the Following Is the Least Intense Level of International