Which of the following would be considered a qualifying question for a Starbuck's survey?
A) Do you own a coffee maker?
B) Have you bought coffee in the last twelve months?
C) Have you bought a premium coffee drink in the last twelve months?
D) These are all qualifying questions

Question

Quizplus · Accepted Answer

A qualifying question for a survey is designed to determine whether the respondent is part of the target demographic or has relevant experience to provide meaningful feedback on the survey topic. In the context of a Starbucks survey, which is likely focused on understanding customer preferences and behaviors related to premium coffee consumption, the most relevant qualifying question would be:
c. Have you bought a premium coffee drink in the last twelve months?
This question directly relates to the core business of Starbucks, which is known for selling premium coffee drinks. It helps to identify respondents who have recent experience with the type of product that Starbucks offers, making their feedback valuable for the company's market research.
While the other options could also be relevant in broader market research about coffee consumption habits, they are not as specific to the premium coffee drink market that Starbucks occupies:
a. Do you own a coffee maker? - This question is more relevant to understanding at-home coffee consumption and may not directly relate to the purchase of coffee drinks from a coffee shop like Starbucks.
b. Have you bought coffee in the last twelve months? - This question is broader and includes any coffee purchase, not necessarily premium coffee drinks. It could include respondents who only buy ground coffee or instant coffee for home use, which is not the primary market segment for Starbucks.
d. These are all qualifying questions - While all the questions could potentially be part of a broader coffee-related survey, option c is the most specific and relevant qualifying question for a Starbucks survey focused on premium coffee drinks.
Therefore, the correct answer is:
c. Have you bought a premium coffee drink in the last twelve months?

Which of the Following Would Be Considered a Qualifying Question