Which of the following is not a principal dimension of a servicescape?
A)spatial layout and functionality
B)signs, symbols and artifacts
C)facility location
D)ambient conditions

Question

Quizplus · Accepted Answer

While facility location is an important consideration in creating a servicescape, it is not considered one of the principal dimensions. The principal dimensions are: spatial layout and functionality, signs, symbols and artifacts, and ambient conditions.

Which of the Following Is Not a Principal Dimension of a Servicescape