Which of the following is not true? To increase value, an organization must
A)decrease price or cost while holding perceived benefits constant.
B)hold perceived benefits constant while increasing price or cost.
C)increase perceived benefits while holding price or cost constant.
D)increase perceived benefits while reducing price or cost.

Question

Quizplus · Accepted Answer

Holding perceived benefits constant while increasing price or cost will not increase the value of the product or service as perceived benefits are a key component of value. Therefore, options A, C, and D are all true statements as they involve either decreasing costs, increasing perceived benefits, or a combination of both, all of which can increase value.

Which of the Following Is Not True? to Increase Value