The department usually in the best position to identify customers' needs is the ________.
A) production department
B) sales and marketing department
C) design department
D) distribution department

Question

Quizplus · Accepted Answer

The sales and marketing department is responsible for interacting with customers and understanding their needs in order to effectively promote and sell products or services. The other departments listed may have some level of customer interaction or involvement, but are more focused on specific aspects of the business such as production, design, or distribution.

The Department Usually in the Best Position to Identify Customers