Managing customer relationships requires identifying patterns of ____ and then using that information to focus on the most promising and profitable customers.
A)demographics
B)buying behavior
C)retailer information
D)personality differences
E)stock market cycles

Question

Quizplus · Accepted Answer

Managing customer relationships involves analyzing customer behavior such as buying patterns, preferences, and needs. This information helps businesses identify the most promising and profitable customers to target their marketing efforts and improve customer satisfaction. Demographics, retailer information, personality differences, and stock market cycles may be useful in some contexts, but buying behavior is the most directly relevant to managing customer relationships.

Managing Customer Relationships Requires Identifying Patterns of ____ and Then