A change in the minimum drinking age in any given state illustrates a change in the ____ for Miller Brewing.
A)marketing mix
B)marketing environment
C)marketing concept
D)marketing task
E)product concept

Question

Quizplus · Accepted Answer

The minimum drinking age is a factor in the external marketing environment, which is outside of the control of Miller Brewing. A change in this age requirement would impact the company's target market, distribution channels, and possibly even its advertising and promotion strategies. This change would not affect the marketing mix, marketing concept, or product concept of Miller Brewing. The marketing task refers to the company's specific goals, strategies, and tactics for achieving its marketing objectives.

A Change in the Minimum Drinking Age in Any Given