Which of the following type of market segmentation strategy was Kimberly-Clark,the manufacturer of Huggies diapers,using when it introduced Poise and Depend brands for adults?
A) psychographic
B) physiological
C) demographic
D) geographic

Question

Quizplus · Accepted Answer

Kimberly-Clark was using demographic segmentation, which focuses on characteristics such as age, gender, income, and education level. They introduced Poise and Depend brands for adults, which suggests they were targeting a specific demographic group of older individuals who may need incontinence products.

Which of the Following Type of Market Segmentation Strategy Was