Which of the following type of marketing is the application of marketing to social issues and causes?
A) promotional marketing
B) not-for-profit marketing
C) social marketing
D) support marketing

Question

Quizplus · Accepted Answer

Social marketing is the application of marketing concepts and strategies to promote social causes or changing behavior for the betterment of society. It is different from not-for-profit marketing, which is focused on promoting organizations that are not driven by profit, and promotional marketing, which is focused on promoting products or services for profit. The term "support marketing" is not commonly used in marketing literature.

Which of the Following Type of Marketing Is the Application