An organization that is using the product differentiation approach would
A) focus on tight cost control.
B) carefully cultivate its brands.
C) provide products that are similar to competitors.
D) offer products at a lower cost than competitors.
E) focus on low prices

Question

Quizplus · Accepted Answer

Product differentiation involves creating a unique product or brand that stands out from competitors. This approach requires careful cultivation of brands, which can differentiate a company's products and create customer loyalty. Tight cost control and offering products at lower cost are not key aspects of product differentiation. Providing products that are similar to competitors would go against the goal of creating a unique product or brand. Focusing on low prices would not necessarily differentiate a product or brand.

An Organization That Is Using the Product Differentiation Approach Would