An example of a nonfinancial measure for customer satisfaction is:
A)Average manufacturing time for for key products
B)Contribution margin
C)Percentage of products that fail soon after delivery
D)Number of employees trained on managing bottleneck operations

Question

Quizplus · Accepted Answer

The percentage of products that fail soon after delivery is a measure of customer satisfaction, as it reflects the quality of the product and the customer's experience with it. Options A, B, and D are financial or operational measures that do not directly relate to customer satisfaction.

An Example of a Nonfinancial Measure for Customer Satisfaction Is