In making product mix and pricing decisions, managers should focus on:
A)total costs
B)unit costs
C)variable costs
D)fixed costs

Question

Quizplus · Accepted Answer

Managers should focus on total costs, which take into account both variable and fixed costs. Unit costs only focus on the cost per unit produced, while variable and fixed costs are important to consider in setting prices and making product mix decisions.

In Making Product Mix and Pricing Decisions, Managers Should Focus