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Because the Organization’s Vision and Strategy Lie at the Heart

Question 170

Essay

Because the organization’s vision and strategy lie at the heart of the balanced scorecard, the first step in developing the scorecard is to clarify the strategic focus. As part of this process, organizations may develop a strategy map.

Required:

a. What is a strategy map?

b. Discuss the process of building a balance scorecard.

Correct Answer:

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a. A strategy map is a pictorial represe...

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