All of the following are key principles in order to be profitable addressing the needs of the customers in the bottom of the pyramid (BOP) except
A) Establishing or comingling competitive advantage
B) Foreign direct investment into the BOP country
C) Leveraging and transferring social embeddedness
D) Enhancing mutual values

Question

Quizplus · Accepted Answer

While foreign direct investment can certainly play a role in addressing the needs of the BOP market, it is not a key principle in and of itself. The other three options - establishing competitive advantage, leveraging social embeddedness, and enhancing mutual values - are all essential in successfully serving the BOP market.

All of the Following Are Key Principles in Order to Be