Escalation of commitment demonstrates how individuals' desire for consistency can cause them to continue to invest in a decision which is not prudent.

Question

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Escalation of commitment occurs when individuals persist in a course of action even when it is not in their best interest to do so. They do this because they have already invested time, money, and other resources into the decision and feel a desire for consistency and a need to justify their past actions. This can lead to further investment in a failing project or strategy, resulting in even greater losses. Therefore, escalation of commitment can be seen as a demonstration of how the desire for consistency can lead to unwise decisions.

Escalation of Commitment Demonstrates How Individuals' Desire for Consistency Can