Target marketing is selecting which groups an organization can serve profitably.

Name: Target marketing is selecting which groups an organization can serve profitably.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Target marketing involves identifying specific segments of consumers with common needs or characteristics, and then tailoring marketing efforts to meet the unique needs of each segment. By doing so, an organization can focus its resources on the groups that are most likely to generate revenue and profitability.

Target Marketing Is Selecting Which Groups an Organization Can Serve