The amount of time that elapses between consumers' initial awareness of a new product or service and the point at which they purchase or reject it is:
A) the rate of adoption.
B) the purchase time.
C) the identification of adopter categories.
D) the purchase period.

Question

Quizplus · Accepted Answer

The amount of time between initial awareness and purchase or rejection is commonly referred to as the purchase time. The other answer choices, rate of adoption, identification of adopter categories, and purchase period, are all related concepts but do not specifically refer to the time between initial awareness and purchase or rejection.

The Amount of Time That Elapses Between Consumers' Initial Awareness