Time is a critical factor in the diffusion process. It pervades the study of diffusion in three distinct but interrelated ways. Which of the following is not a time diffusion factor?
A) The amount of purchase time.
B) The rate of adoption.
C) The identification of adopter categories.
D) The rate of product disposal.

Question

Quizplus · Accepted Answer

The rate of product disposal is not a time diffusion factor. The other options are all related to different time aspects of the diffusion process, such as how quickly the product is adopted, how long it takes for different categories of adopters to embrace the product, and how much time is required for a purchase decision to be made.

Time Is a Critical Factor in the Diffusion Process