All consumer decision-making situations receive the same degree of information search.

Name: All consumer decision-making situations receive the same degree of information search.
Brand: Quizplus
Rating: 4.9 (31 reviews)

Question

Quizplus · Accepted Answer

Different consumer decision-making situations require different levels of information search. For example, a high-involvement purchase such as a car or house would require extensive information search, while a low-involvement purchase such as a bottle of water may only require minimal information search.

All Consumer Decision-Making Situations Receive the Same Degree of Information