The amount of external search depends on the previous knowledge and experience of the consumer, the ______ involved in the decision, and other factors related to the information itself.
A) fear
B) cognitive dissonance
C) perceived risk d post-purchase dissonance

Question

The amount of external search depends on the previous knowledge and experience of the consumer, the ______ involved in the decision, and other factors related to the information itself.
A) fear
B) cognitive dissonance
C) perceived risk d	post-purchase dissonance

Quizplus · Accepted Answer

Perceived risk is a factor that influences the amount of external search a consumer will conduct. The higher the perceived risk, the more likely a consumer is to conduct extensive external search. Fear, cognitive dissonance, and post-purchase dissonance are related concepts but do not directly influence the amount of external search a consumer conducts.

The Amount of External Search Depends on the Previous Knowledge