Which of the following is not one of the sociocultural inputs that affect the consumer decision-making process?
A) Family.
B) Social class.
C) Motivation.
D) Consumer reports.

Question

Quizplus · Accepted Answer

The sociocultural inputs that affect the consumer decision-making process include family, social class, and consumer reports. Motivation is a personal factor that can influence decision-making, but it is not considered a sociocultural factor.

Which of the Following Is Not One of the Sociocultural