In addition to cultural segmentation, marketers have begun to segment the larger society into smaller ______ that identify themselves as members of these groups and who share similar customs and ways of behaving.
A) micromarkets
B) individual markets
C) racial subcultures
D) subcultures

Question

Quizplus · Accepted Answer

Subcultures are groups within a larger culture that have their own distinct customs, behaviors, and traditions. Marketers target these groups to tailor their products and marketing strategies more effectively.

In Addition to Cultural Segmentation, Marketers Have Begun to Segment