Culture is the sum of total values, beliefs and customs that serve to direct the consumer behaviour of members of a particular society.

Question

Quizplus · Accepted Answer

This is a correct definition of culture. It includes not only values and beliefs but also customs, which are specific practices or behaviors that are considered normative within a particular society. These customs can include things like greetings, dress codes, or dietary practices, among others. All of these factors work together to shape the way that consumers behave and make decisions within their cultural context.

Culture Is the Sum of Total Values, Beliefs and Customs