Jerry determined social class by selecting community 'informants' and having them make social class judgments of others. Jerry used a(n) :
A) non-systematic measure.
B) subjective measure.
C) reputational measure.
D) objective measure.
Correct Answer:
Verified
Q17: When product usage can be correlated with
Q18: The demographic (socioeconomic) variable that is not
Q19: Researchers often measure social class in terms
Q20: Researchers often measure social class in terms
Q21: A single-variable index of objective measures of
Q23: In the _ to measuring social class,
Q24: Which of the following statements about reputational
Q25: Which of the following is not a
Q26: The opportunity for a marketer to match
Q27: When the inputs of postcode and residence-neighbourhood
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