When marketers use social class to develop a separate marketing mix for that group, then they would be using social class as a basis for:
A) comparison.
B) a hierarchical classification.
C) a frame of reference.
D) market segmentation.

Name: When marketers use social class to develop a separate marketing mix for that group, then they would be using social class as a basis for: A) comparison. B) a hierarchical classification. C) a frame of reference. D) market segmentation.
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Question

Quizplus · Accepted Answer

The Answer is D

When Marketers Use Social Class to Develop a Separate Marketing