Indirect reference groups refer to those individuals or groups with whom a person does not have face-to-face contact, such as sports heroes and movie stars.
Correct Answer:
Verified
Q105: When audiences are educated, critical and unfriendly,
Q106: An opinion leader may be an opinion
Q107: Sex in advertising has an attention-grabbing value
Q108: Intermediary audiences can include unintended audiences.
Q109: Researchers have found a negative relationship between
Q111: The elaboration likelihood model proposes that for
Q112: Consumers who adopt the products and services
Q113: Once an opinion leader, always an opinion
Q114: Viral marketing was named that because it
Q115: Frequency refers to the number of different
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents