A consumer who does not receive direct payment but rather receives free samples from companies and is encouraged to promote and recommend these products to their circle of friends and family can be referred to as a(n):
A) viral marketer.
B) opinion leader.
C) company agent.
D) buzz agent.

Question

Quizplus · Accepted Answer

A person who receives free samples from companies and promotes them to their circle of friends and family is known as a buzz agent. Buzz marketing is a word-of-mouth marketing strategy that depends on individuals to promote products or services to their peers. These individuals create a buzz around a brand, hoping to generate increased interest and sales for that brand.

A Consumer Who Does Not Receive Direct Payment but Rather