In order for reference groups to be able to encourage conformity, a reference group must be able to accomplish all of the following except:
A) inform or make the individual aware of a specific product or brand.
B) legitimise the decision to use the same products as the group.
C) provide the individual with the opportunity to compare his or her own thinking with the attitudes and behaviours of others within the group.
D) influence the individual to adopt attitudes and behaviours that are unique.

Question

In order for reference groups to be able to encourage conformity, a reference group must be able to accomplish all of the following except:
A) inform or make the individual aware of a specific product or brand.
B) legitimise the decision to use the same products as the group.
C) provide the individual with the opportunity to compare his or her own thinking with 	the attitudes and behaviours of others within the group.
D) influence the individual to adopt attitudes and behaviours that are unique.

Quizplus · Accepted Answer

The statement "influence the individual to adopt attitudes and behaviours that are unique" contradicts the concept of conformity, which involves adjusting one's behaviour or attitudes to match those of the group. Therefore, a reference group cannot encourage conformity by promoting unique behaviours or attitudes. The other options (A, B, and C) all describe ways in which a reference group can encourage conformity.

In Order for Reference Groups to Be Able to Encourage