The credibility of formal sources is highest when it comes from:
A) neutral rating services.
B) commercial sources.
C) institutional advertising.
D) retail advertising.

Question

Quizplus · Accepted Answer

Neutral rating services are unbiased and objective, which increases their credibility as a formal source. Commercial sources and institutional advertising may have a vested interest in promoting a particular product or company, and retail advertising is typically more focused on promoting sales rather than providing objective information.

The Credibility of Formal Sources Is Highest When It Comes