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One Part of the Tricomponent Model Is the Cognitive Component

Question 2

Multiple Choice

One part of the tricomponent model is the cognitive component. Within this component, the attitudes a person carries about the object are a result of:


A) direct experience with the object and related information from various sources.
B) emotions or feelings about the object.
C) predictions of the consumer's intention to buy.
D) all of the above.

Correct Answer:

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