Which of the following statements about high-involvement purchases would not necessarily be true?
A) They have a high personal relevance.
B) There are high levels of perceived risk which accompany them.
C) They lead to extensive decision making.
D) They deal with expensive products.

Question

Quizplus · Accepted Answer

While high involvement purchases often involve expensive products, it is not necessarily true that all high-involvement purchases involve expensive products. For example, a person may consider buying a relatively inexpensive home security system to be a high-involvement purchase due to the personal relevance and perceived risk associated with the decision.

Which of the Following Statements About High-Involvement Purchases Would Not