If motives serve to stimulate learning in consumers, _____ are the stimuli that give direction to those motives.
A) responses
B) cues
C) attitudes
D) sensory receptors

Name: If motives serve to stimulate learning in consumers, _____ are the stimuli that give direction to those motives. A) responses B) cues C) attitudes D) sensory receptors
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Question

Quizplus · Accepted Answer

Cues are the stimuli that direct and guide our motives. They provide information to the consumer about how, when, where, and what to do to fulfill their motives.

If Motives Serve to Stimulate Learning in Consumers, _____ Are