The subconscious method that consumers use to limit the stimuli they perceive is known as:
A) perception.
B) motivation.
C) selectivity.
D) activity.

Question

Quizplus · Accepted Answer

The subconscious method that consumers use to limit the stimuli they perceive is known as selectivity. Consumers are bombarded with a vast array of marketing messages and stimuli each day, but they cannot process or pay attention to all of them. Therefore, consumers use selective attention, selective distortion, and selective retention as strategies to limit the stimuli they perceive. Selectivity also helps consumers to focus on the information that is most relevant to their needs and interests.

The Subconscious Method That Consumers Use to Limit the Stimuli