Of the different types of self-image discussed, the one which would be of the most value to marketers because it provides consumers with a realistic opportunity to change the 'self' would be the:
A) actual self-image.
B) ideal social self-image.
C) expected self-image.
D) social self-image.

Question

Quizplus · Accepted Answer

The expected self-image is the type of self-image that consumers believe they should be, which can be influenced by societal expectations and cultural norms. As it is a reflection of what the consumer desires to become in the future, it provides a realistic opportunity for marketers to persuade consumers to make changes in their behavior or consumption patterns to align better with their expected self-image. This not only helps to enhance the consumer's self-esteem but also creates a sense of satisfaction and fulfillment, leading to repeated purchases and brand loyalty. Therefore, marketers should focus on targeting the expected self-image of consumers to build long-term relationships and increase sales.

Of the Different Types of Self-Image Discussed, the One Which