If consumers have multiple selves, then the most important thing for a marketer to understand is:
A) the social role the consumer is assuming when the firm's product is sold.
B) how many selves a particular consumer has.
C) the degree of consistency across the consumer's selves.
D) the degree that the consumer recognises the multiple selves.

Question

Quizplus · Accepted Answer

Understanding the social role the consumer is assuming when the firm's product is sold is crucial because it directly influences the consumer's needs, preferences, and purchasing behavior in relation to that product.

If Consumers Have Multiple Selves, Then the Most Important Thing