Benefit (or needs-based) segmentation requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit and the brands that deliver each benefit.

Question

Quizplus · Accepted Answer

Benefit segmentation focuses on identifying the major benefits consumers seek from a product class, the types of consumers who value each benefit, and the brands that deliver those benefits. Therefore, the statement is true.

Benefit (Or Needs-Based) Segmentation Requires Finding the Major Benefits People