Groups of individuals born during the same period of time who grow and travel through life together, experiencing similar events as they grow up are called:
A) consumer cohorts.
B) baby boomers.
C) market segments.
D) none of the above.

Question

Quizplus · Accepted Answer

Consumer cohorts refer to groups of individuals who share similar experiences and characteristics due to being born during the same period of time. They tend to have similar attitudes, beliefs, and behaviors, which makes them a valuable target for marketers. Baby boomers are a specific consumer cohort, but not all consumer cohorts are baby boomers. Market segments refer to subsets of a larger market, which can be based on various factors such as demographics or psychographics. Therefore, the best choice is A) consumer cohorts.

Groups of Individuals Born During the Same Period of Time