The division of the total potential markets into smaller, homogeneous segments is:
A) segmentation.
B) lifestyle analysis.
C) positioning.
D) market diversification.

Question

Quizplus · Accepted Answer

This process is commonly known as market segmentation, where the total potential market is divided into smaller, homogeneous segments based on various characteristics such as demographics, psychographics, behavior, etc.

The Division of the Total Potential Markets into Smaller, Homogeneous