Which of the following is an incorrect statement about buyers and users?
A) The primary focus of marketers should be placed on the buyer.
B) The buyer is not always the user.
C) The payer is not necessarily the one who makes the product decision.
D) The product may be used by people other than the buyer.

Question

Quizplus · Accepted Answer

While the buyer is important in the marketing process, both the buyer and user should be considered in developing a successful marketing strategy. It is important to understand the user's needs, wants, and behavior to create a product that meets their needs, while also considering the buyer's decision-making process and purchasing criteria.

Which of the Following Is an Incorrect Statement About Buyers