Which of the following statements best distinguishes macromarketing from micromarketing?
A) Macromarketing uses a marketing program while micromarketing does not.
B) Macromarketing is affected by environmental forces but micromarketing is not.
C) Micromarketing is affected by environmental forces but macromarketing is not.
D) Macromarketing looks at the flow of an entire nation's goods and services and micromarketing concerns itself with the marketing activities of an organization.
E) Micromarketing looks at the flow of an entire nation's goods and services and macromarketing concerns the marketing activities of an organization.

Question

Quizplus · Accepted Answer

Macromarketing concerns the marketing activities of an entire society or nation, while micromarketing focuses on the marketing activities of an individual organization. Therefore, D is the most accurate statement because it distinguishes between the scope of analysis between the two types of marketing. The other choices are not accurate as they do not accurately distinguish macromarketing from micromarketing.

Which of the Following Statements Best Distinguishes Macromarketing from Micromarketing