the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as __________,are trendy,fun-loving,and less self-confident than Achievers.
A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors

Question

Quizplus · Accepted Answer

The segment of the achievement-motivated groups that are trendy, fun-loving, and less self-confident than Achievers are known as Strivers. This is according to the VALS framework, which identifies different consumer groups based on their motivations and values. Strivers are focused on achieving success, but may lack the financial resources or social status of Achievers, and are more likely to seek out products that help them demonstrate their success to others.

The VALS Framework,consumers Motivated by Achievement Look for Products and Services