of the following are strategies a market challenger can use when marketing a low-involvement product EXCEPT:
A) use sales promotion such as free samples, coupons, and rebates to encourage trial of their brand.
B) link their brand attributes with high-involvement issues.
C) use Internet search engines such as Microsoft Bing and Google to assist buyers.
D) use advertising messages that focus on getting the brand into a consumer's consideration set.
E) use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.

Question

Quizplus · Accepted Answer

The Answer of of the following are strategies a market challenger can use when marketing a low-involvement product EXCEPT:
A) use sales promotion such as free samples, coupons, and rebates to encourage trial of their brand.
B) link their brand attributes with high-involvement issues.
C) use Internet search engines such as Microsoft Bing and Google to assist buyers.
D) use advertising messages that focus on getting the brand into a consumer's consideration set.
E) use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.

Of the Following Are Strategies a Market Challenger Can Use