example of a public source of information consulted during an external search would include
A) advertising.
B) Consumer Reports magazine.
C) sales personnel.
D) friends and relatives.
E) point of purchase displays in stores.

Question

Quizplus · Accepted Answer

Consumer Reports magazine is a public source of unbiased and reliable information for consumers. It provides product reviews, ratings, and comparisons, which can help consumers make informed purchase decisions during an external search. Advertising, sales personnel, friends and relatives, and point of purchase displays in stores are either biased or subjective sources of information that may not be entirely reliable.

Example of a Public Source of Information Consulted During an External