Nielsen PRIZM (part of Nielsen Claritas)lifestyle segmentation is based on the belief that "birds of a feather flock together." This type of consumer segmentation is referred to as
A) psychographic segmentation.
B) behavioral segmentation.
C) situational segmentation.
D) socioeconomic segmentation.
E) geographic segmentation.

Question

Quizplus · Accepted Answer

Nielsen PRIZM bases its lifestyle segmentation on consumers' attitudes, interests, and opinions, which are all components of psychographic segmentation. The belief that "birds of a feather flock together" refers to the idea that people with similar psychographic profiles tend to cluster together, making this type of segmentation particularly useful for targeting products and services to specific consumer groups.

Nielsen PRIZM (Part of Nielsen Claritas)lifestyle Segmentation Is Based on the Belief